  
THE VIRTUAL ENTREPRENEUR is a business fable that introduces five guiding principles for designing and launching a virtual enterprise. Business owners, managers, and entrepreneurs who learn these strategies will be better prepared to achieve their entrepreneurial dreams in the 21st century. Readers will learn how to: (a) Understand the virtual enterprise, (b) Define virtual management strategies and practices, (c) Lock-in a strategic niche and vision, (d) Build the virtual enterprise around core competencies, (e) Form productive and enduring strategic alliances and networks, and (f) Embrace E-commerce on the World Wide Web (i.e., virtual integration vs. vertical integration). THE VIRTUAL ENTREPRENEUR has been described as the "ONE MINUTE MANAGER" for the 21st century!
THE VIRTUAL ENTREPRENEUR was officially released at the American Management Association's Executive Forum on Leveraging Internet Technologies to Gain Competititve Advantage (January 25-26, 1999, The Park Hyatt, San Francisco, CA). THE VIRTUAL ENTREPRENEUR was provided to executives from companies such as U.S. Web Learning, Estee Lauder, IBM, Omega Research, Elliot Wave International, Mosaic Marketing, Citicorp, Pricewaterhouse Coopers, and Cigna, to name a few. THE VIRTUAL ENTREPRENEUR has also been featured in Svoboda's Business Magazine for entrepreneurs and home business owners (February, 1999).
TABLE OF CONTENTS
- Prologue: "Virtual Entrepreneurship"
- Networking with Experts
- An Online Dialogue
- Profiles of "Virtualpreneurs"
- Five Guiding Principles
- Principle 1: Identify Niche Opportunities
- Principle 2: Establish a Guiding Vision
- Principle 3: Focus on Core Competencies
- Principle 4: Build Winning Alliaces
- Principle 5: Embrace Electronic Commerce
- Virtual Integration: The Ultimate Strategy
- Epilogue: Going Virtual
- Bibliography (42 contemporary references!)
Note: A downloadable e-book version is also available in the "E-Books & Reports" section of BPRI.
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